Resources Library by ANA

Consumers’ attitude towards instructions

This paper will mainly show the actual interest patients feel towards the instructions but also the difficulties they face in trying to understand them accurately and will suggest ways to eliminate these problems. At the suggestion of the Austrian...

Catalogue: EphMRA/ESOMAR Conference 1995: Pharmaceutical Marketing Research- The Challenge For Growth

Author: Lisl Putschi

Company: GfK

June 1, 1995

Solutions to management problems

This paper will show that qualitative research methods can contribute to an increased effectiveness of traditional market research and can offer a solution to a variety of management problems related to the development and implementation of a (new)...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Julie Visser

Company: NIPO

September 1, 1994

Accountability for actioning results

The author’s main proposition is that market research is of limited value unless steps are taken to develop the market research remit, client side. This should embrace joint accountability for post survey analysis work in addition to primary...

Catalogue: ESOMAR Congress 1994: Success Through Adaptation

Author: Mark D. Bullard

September 1, 1994

Is market research a waste of time?

The purpose of this paper is to be provocative, whilst at the same time taking a serious look at some of the issues which can lead to market research being deemed a waste of time. As market researchers, we are unlikely to be of the opinion that the...

Catalogue: Seminar 1994: Banking And Insurance- From Recession To Recovery

Author: David Buswell

June 15, 1994

Using the eyes of the consumer to build successful, globalized brand management strategies

Today, most Brand Management teams are being asked to become productive with smaller budgets and fewer human and material resources; to move faster, know more and make fewer mistakes; and, be more profitable in the bargain. Couple this with the...

Catalogue: Seminar 1994: Building Successful Brands

Authors: Charles Ilsley, Roger J. Posten

June 15, 1994

Participants say the darndest things

Media researchers often focus on the need for precise methodological conclusions from large-scale experimental research. In Arbitron's experience, however, many innovations have their roots in a very simple exercise—listening to comments by...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Thomas W. White, James D. Peacock

Company: Nielsen

May 1, 1994

Informing companies

Market research is in the 'informing and guiding companies business'. Its effectiveness depends on the quality of the informing service provided by both agencies and internal research departments. Examples from the motor industry suggest that many...

Catalogue: Seminar 1993: Marketing And International Research

Author: Philip Wade

June 15, 1993

Statistical efficiencies in the new UK television audience measurement panels

A new BARB Audience Measurement Service for the UK was introduced in August 1991 using larger more dispersed samples. Among its most important innovations has been disproportionate demographic sampling in favour of certain key target audience...

Catalogue: ESOMAR/ARF Worldwide Broadcast Audience Research Symposium 1992

Authors: Steve Wilcox, Barry Reeve

June 15, 1992

Business-to-business segmentation

This paper moves from the consideration that a segmentation strategy proves efficient only if it enables the Company to offer to its Customers a set of benefits that match their needs and expectations. In business-to-business marketing this means...

Catalogue: Seminar 1992: Business To Business Marketing

Author: Glauco T. Savorgnani

Company: DOXA

June 15, 1992